UnameIT strengthens automotive software suite through acquisition of Claire Automotive Support

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July 31, 2025, Woerden – UnameIT announces the acquisition of Claire Automotive Support ("Claire"), a Dutch provider of digital work order and aftersales management software for automotive businesses. This acquisition strengthens UnameIT's market position as the leading provider of solutions that support the entire dealer process.

Strengthening UnameIT's aftersales capabilities

Claire, based in Ede, offers a cloud-native SaaS platform focused on digitalizing and optimizing aftersales workflows and work order processes for automotive dealers and garages. With a proven track record and a customer base that includes leading dealer groups such as Van Mossel, Emil Frey, and Jaguar Land Rover, Claire has developed into a trusted partner for small, medium, and large (multi-site) dealerships, independent automotive businesses, and OEM networks. 

By joining forces, UnameIT and Claire combine two complementary product suites into one integrated platform that covers the complete dealer process: from lead generation and sales to aftersales, service, and procurement. Claire's in-depth expertise in the aftersales domain forms a natural extension of UnameIT's commercial solutions.

Shared vision and integration plan 

UnameIT and Claire already have several shared customers in their client base and are actively working on product integrations to further enhance the seamless user experience of their combined offering. 

Antoine van den Eijnden, CEO of Claire, responds: "I am enthusiastic about this next step in Claire's growth strategy. In this collaboration, we are even better positioned to serve our valued customers and to grow together with our customers to other European markets as part of the UnameIT organization." 

Robert Adelerhof, CEO of UnameIT, adds: "We are very pleased to announce this acquisition, which marks an important step in our growth strategy since our partnership with Main Capital Partners. We see a natural match between our solutions that focus on the commercial processes of dealers and the aftersales automation capabilities that Claire has been providing to its loyal customers for years. We look forward to collaborating with the entire Claire team and to leveraging the innovative opportunities that this combination brings for our shared customer base."

About Claire Automotive Support

Claire Automotive Support, founded in the Netherlands, is a provider of SaaS solutions for workshop management and aftersales optimization in the automotive sector. The platform enables dealers and repair companies to digitalize work orders, streamline communication, and improve customer experience. Claire serves a broad range of customers, including leading dealer groups and OEM networks in the Benelux.

About UnameIT

UnameIT is a Dutch provider of automotive software solutions. The company offers a wide range of solutions, including SAM (order and sales management), LEF (lead management), MAX (marketing automation), and other complementary products. UnameIT serves more than 500 customers and was founded in 1996. Since then, UnameIT has grown into a prominent provider of automotive solutions for dealers, independent automotive businesses, importers, and leasing companies in the Benelux.